We. are a proactive platform and creative consultancy. We. apply our collective power to the realization of projects and initiatives.
The work We. undertake varies and crosses many fields and specialities. To define our specialisations is therefore difficult so please look through our work and our clients for a better idea of what We. do.

Enable Berlin (Regis Lemberthe, Sam Muirhead, Pedro Pineda) :: Enable Berlin is a place where people meet to solve challenges together. We design processes to enhance collective creativity, and share our results as an open-source initiative. We actively support local creativity and provide sound concepts for our clients. Enable Berlin could be described as an Open Think Tank. The team (Regis for communication, Sam for video documentation and Pedro doing process design and development) act as moderators, instigating participants to co-create and facilitating collaboration and creativeness. www.enableberlin.org    The MakerLab: DMY-Berlin 2010(Pedro Pineda, Kunal Sethi, ... See 'Glue Team') :: The MakerLab is a nomadic space where people meet to share ideas, skills, resources and most important, create common goods. The Maker Lab strives to solve common challenges through Open Innovation and collaborative processes. Although initiated in Berlin, the MakerLab is formed by the individuals from the international community which attend each of the events. The ever-flowing community acts as a physical and virtual event-based hub, traveling to provide a site where locals can meet other locals, where specific situations plug into the international community through learning, design and iterations. We commit ourselves to find what is new and exciting, promoting a continuously challenging, iterative way to do things, to share our results, and broadcast the dialogue about these common findings. Rather than bringin our products, we bring an open process. The Maker Lab started at DMY-Berlin 2010, was shaped and realized by many people that either came by and left some ideas or skills with us, lead a workshop, held a discussion or simply brought some energy in as it was passing by. A special thanks goes to the ‚glue team‘, Jay Cousins (Open Design City), Gabriel Shalom (KS12), Michelle orne (Creative Commons), Luis Berríos Negrón, Pedro Pineda (We Creative People), Bas van Abel (WAAG Society), Roel Klaasen (Premsela), Matt Stinchcomb and Benedikta Karaisl von Karai (Etsy.com ). And DMY-Berlin without whom the Maker Lab would have not take place.     Fly Your Own Body (Pedro Pineda) :: This project investigates the possibilities of unpowered human flight. Gliding with nothing more than a suit will enable us to glide through the air with total control. Inspired by birds, this wing-suit makes use of bio-mimicry studies and the research and development of centuries of evolution.This natural knowledge is combined with current material findings and wing-suit’s aeronautics to improve the flying characteristics already achieved by modern wing-suits. While this may not be the final solution, it brings us one step closer to a timeless dream; human flight.    House/Archive (Kim Phillip) :: This design brief was to explore the dichotomous relationship of integrating a domestic dwelling with a system of archiving. Conceptually, I explored filmic devices and story-telling, creating characterised internal conflicts of space, and a series of moments that voyeuristically focus towards other remote spaces. I explored notions of conspiracy theories and paranoia, to create a sequence of dynamic spaces that felt in a constant heightened sense of awareness. This project was sited on disused motorway columns, at Auckland’s main motorway interchange, Spaghetti Junction. I was fascinated by the relationship that the three proposed forms had to the motorway movements - their changing perception by motorway users moving past at an accelerated speed, and conversely, the surveillance by occupants within the spaces over the motorway. The rich dynamism and velocity of the site compounded the tension created across the three remote pavilions, and tied the spaces into a visual nexus.

Weleda Group :: Weleda sees the universe as an integrated whole. This was the personal philosophy of Rudolf Steiner, the company’s founder, more than 80 years ago. Weleda passionately believe that health is much more than a lack of disease, but an integrated state of physical, mental, social and spiritual wellbeing. Weleda’s research of a health and well-being takes us back to the essence of the company, the four basic elements that are embedded in our being; Earth, Wind, Fire and Water. As each of these elements are connected to how the body works, these products focus on finding new ways of improving the consumers’ lives with natural and positive influences, supporting the lifestyle of a “health conscious” individual.     Weleda Pear (Kunal Sethi) :: Our muscles endure a lot of wear and tear. The Weleda Pear allows for a self-massage using the different sized rolling balls to give a deep tissue or light relaxing massage. Massaging provides health benefits such as soothing chronic joint and muscle pain, battling fatigue, easing stress and combating depression. Using the extensive Weleda oil range, the Pear can also provide an oil massage, nourishing, moisturising and keeping the skin happy.    Weleda Flow (Michael Abate) :: Flow is inspired by air and the way it moves. The product improves blood circulation bygentle squeezing in the palm of the hand. This eases conditions like Reynaud’s disease, which results in constriction of the blood vessels to the extremities, as well as other blood circulation problems. Circulatory problems are quite common and Weleda believe that through correct implementation, medication can serve as a supporting option with natural excercise products such as Flow. Flow’s two interconnecting parts fit perfectly together; the assembled unit sits upright.    Weleda Mutka (Pedro Pineda) :: Weleda believe in strengthening the human being by supporting the inner healing tendencies and qualities of the individual. By using water, Weleda brings natural flow and rhythm which is inherent in it to our bodies. Mutka helps to revitalize the water and maintain its freshness at home. The revitalization depends on the rhythmic use and the internal structural form through which the water flows. Mutka has the perfect proportions so that its inner geometry will shape the water when it flows through its forms. At the same time the natural properties of the white terracotta used to make Mutka, self regulates its temperature relating to the environment to keep the water constantly fresh.

Wind-Aid (Michael Abate) :: The Wind-aid was designed around giving communities in developing countries the opportunity to learn how to assemble and maintain hearing aids. By introducing a wind-up mechanism alongside recycled analogue NHS hearing aids, the wind-aid is easy to maintain as well as assemble within the country it is introduced. Simple design with correct training and implementation will take a product that is currently collecting dust and change lives million of miles away. Helping developing countries help themselves is one of the most important aspects for appropriate design. This project was sponsored by the Royal Institute for Deaf People (RNID).     PureBreathe Nasal (Kunal Sethi) :: Unfortunately the air we breathe has been, and continues to be, polluted with chemicals as well as naturally occurring particles such as pollen. This contamination accounts for many allergies and illnesses. Products exist on the market which aid in filtering out these particles, however none have been developed to allow the user to guard the respiratory system more comfortably. The Purebreathe Nasal attempts to address the comfort issue with existing nasal air filters and also help people who face a greater health risk from air pollution in a range of environments.    Project K - Karangahape Road (Kim Phillip) :: An architecturalised form of Luigi Pirandello’s Six Characters In Search of an Author, this project threads an architectural narrative through one of Auckland’s most distinctive urban environments, Karangahape Road [also known as K’ Road]. The design explores fi ve urban interventions that are in search of an architect, each with a unique response to the existing infrastructure. My interest was in comparing planned versus appropriated space - how people use and appreciate a space, accounting for precursory factors that give an urban space its character. Lurking amongst and dissecting through the streets, the design demarcates a trail of discovery to encourage new forms of urban occupation. Rather than conceiving of the insertions as individual buildings, I conceived of K’ Road itself as singular entity, and the fi ve insertions as building details. Each insertion is infused with a persona that actively negotiates with, and interrogates the existing spaces: Destructively carving through; solemnly nestling within; sympathetically contorting around; discretely cohabiting; and ignorantly towering above. Initially devoid of function, the animated insertions facilitate programmes by activating latent potential. Distilling this momentum within the drawings, the invented personalities have dual readings: Is their primary purpose the act of disclosing veiled realities? Or is it their blind yearning for a sense of identity the anima that inadvertently reveals the essence of the site?      Piha Beach House (Kim Phillip) :: This young couple sought a small, low-budget dwelling set in the dense bush above Piha Beach [West coast of Auckland, 40 minutes from the CBD]. The site has a small level platform with a clearing in the trees on which to build. The design needed to be respectful to the surroundings, have minimal impact on the trees and terrain, and be simple and cost-eff ect to construct. Dayna and Shay wanted an informal open plan space, and part of the brief was to have a small study nook that could double as a space for Shay’s DJ turntables. Subtle changes in level break up the open plan living areas, with elevated spaces for the kitchen, dining and study. The study is conceived of as an inserted piece of furniture, raised above the living space as a DJ stand / stage from which Shay can work. Dark-stained weatherboards are used on the exterior, with lighter plywood linings on the interior. Openings and awnings are designed as if the outer skin of the building is being peeled open, towards the outdoor spaces and vistas beyond.